About Mafube Fresh
Since its inception in 2019, Mafube Fresh has grown into a trusted supplier of premium South-African fruits to Woolworths Foods, building an aggregation network of many independently owned commercial farms that keeps the shelves stocked across multiple seasons. That reach now extends beyond South Africa to
Woolworths stores in Lesotho, Botswana, Namibia, Eswatini, Mozambique, and Zimbabwe, ensuring a consistent quality standard throughout the region.
The company is black-female majority owned and led by founder Emmaculate Malashe, and its commitment to inclusive outlook is demonstrated by its management team and it’s supplier network. Guided by rigorous supplier vetting, fast cold-chain turnarounds, ethical trading and fair-trade pricing, Mafube Fresh continues to prove that world-class produce and broad-based prosperity can grow side by side.
Our Core Values - Principles in Action
INTEGRITY
We honour every commitment we make. All growers in the Mafube Fresh network agree to strict food-safety and ethicallabour standards, and our team conducts regular farm and pack-house inspections to ensure those standards are met without compromise.
FAIR-TRADE
We believe business should benefit everyone in the value chain. Pricing is negotiated with an eye to living-income benchmarks, and we prioritise prompt, transparent payments so that even the smallest grower can reinvest with confidence.
ACCOUNTABILITY
“From soil to shelf—quality never compromised” guides our daily work. We track delivery accuracy, temperature control, and product appearance on every load, investigate any deviation, and share
findings with growers and retail partners.
PARTNERSHIP
Long-term success depends on collaboration. We work side-by-side with suppliers, logistics providers, and development organisations to match planting plans with market demand and to keep quality high from orchard to retail shelf.
